ABOUT ELVANIS

We exist to close the gap between product ambition and Execution Reality.

Elvanis is a management and product consulting firm founded by Sally Abas — with 18+ years building, scaling, and turning around organisations across multiple industries. Every engagement is led personally — no hand-offs, no juniors, no theory.

18 +

Years experience

50 +

Companies scaled

25 +

Products Shipped

9 +

Countries Served

150 +

Leader Trained

OUR STORY

Built from the inside out.

Elvanis was established to bridge a critical gap in the  Management and Product Consulting market for founder-led companies. We provide high-impact product strategy consulting that combines senior-level thinking with proven operational execution—a dual capability built upon 18 years of experience scaling products across 9 countries.

Our firm was founded on the belief that strategic support must be rooted in lived experience. We do not parachute in from the outside; Elvanis brings the internal perspective of founders, CPOs, and product directors who have personally navigated the challenges our clients face.

We operate on a structural commitment: every engagement is led by a seasoned operator who has personally done the work. We do not use juniors or rely on theory. By integrating fractional CPO experience and hands-on product leadership directly into your operations, Elvanis translates high-level strategy into immediate, scalable results.

“We don’t just advise. We’ve built, shipped, scaled, and made the same mistakes our clients are navigating. That’s what makes the difference.”

AT A GLANCE

Elvanis by the numbers

Founded

Elvanis Consulting

Experience

18+ years in product leadership

Companies advised

50+

Countries

9+

Leaders trained

150+

Industries

SaaS · Fintech · E-commerce · Enterprise

Region

MENA + Global

Languages

English, Arabic

18+
Years leading product teams

THE PERSON BEHIND EVERY ENGAGEMENT

I Don't Just Advise.
I've done the work.

Sally Abas — Founder · Product Leader · Operator · Builder

“I’ve been in the room when the funding ran out, when the product didn’t ship, when the team fell apart. I’ve also been there when it all clicked. That experience — not a framework — is what I bring to every engagement.”

18+ years building, scaling, and turning around product organisations across SaaS, fintech, e-commerce, and enterprise transformation in 9 countries. No hand-offs. No juniors. Senior thinking from day one.

OUR COMMITMENTS

What every client gets —
Without having to ask.

Four promises we make at the start of every engagement. Not as marketing — as accountability.

01

We measure success by what your business achieves — not by what we produced.

No decks and disappearing. We stay engaged until the path is clear, moving, and yours to run. The invoice closes when the outcome is real — not when the document is done.

02

We only advise on things we've actually done.

Every Elvanis engagement is led by someone who has built products, managed teams, and made hard calls under real pressure — not someone who studied it. Our advice comes from scars, not slides.

03

We've seen your problem before — in a different country, a different industry, a different stage.

9 countries, 6+ industries, 50+ companies. That pattern recognition is what separates a sharp diagnosis from a generic recommendation — and saves you months of trial and error.

04

Our goal is your independence from us — not your dependency on us.

Every engagement is designed to build your team's capability so they can run without us. That's how we measure whether we actually did our job. If you still need us after 6 months, we haven't done it right.

Featured Work

Real Results From Real Engagements

consulting case studies
Realigned their product and engineering teams, implementing a new operating model that reduced feature development cycles by 35% and significantly improved cross-functional delivery.
Helped define product strategy, align team priorities, and establish delivery processes — resulting in a successful on-time app launch with measurable user adoption from day one.
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Co-founded and scaled an e-commerce platform from zero, building 100+ online stores and expanding operations across 3 international markets. Established the full growth framework that enabled rapid market.

WHAT CLIENTS SAY

Expertise Trusted by Global Leaders.

Real feedback from founders, executives, and product leaders.

WORK WITH ELVANIS

Ready to move from strategy to execution?

Book a 45-minute strategy call. We’ll identify what’s blocking progress, define the highest-impact next step, and tell you exactly how we can help — no pitch, no pressure.

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Share a bit of context about your business, product, or current challenge. I personally review every submission and reply within 24 hours with the best next step.

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