Elvanis is a Product Strategy Consulting Firm founded by Sally Abas — with 18+ years building, scaling, and turning around organisations across multiple industries. Every engagement is led personally — no hand-offs, no juniors, no theory.
Years experience
Companies scaled
Products Shipped
Countries Served
Leaders Trained
Elvanis was established to bridge a critical gap in the Product Strategy Consulting market for founders, SaaS leaders, and growth teams. We are a high-impact product strategy consulting firm that combines senior-level thinking with proven operational execution—a dual capability built upon 18 years of experience scaling products across 9 countries.
Our firm was founded on the belief that strategic support must be rooted in lived experience. We do not parachute in from the outside; Elvanis brings the internal perspective of founders, CPOs, and product directors who have personally navigated the challenges our clients face. It is this proximity to the work that makes Elvanis a trusted product strategy consulting firm for leaders who need more than advice.
We operate on a structural commitment: every engagement is led by a seasoned operator who has personally done the work. We do not use juniors or rely on theory. By integrating fractional CPO experience and hands-on product leadership directly into your operations, Elvanis translates high-level strategy into immediate, scalable results. This operating model is what defines Elvanis as a product strategy consulting firm built for execution, not just strategy decks.
“We don’t just advise. We’ve built, shipped, scaled, and made the same mistakes our clients are navigating. That’s what makes the difference.”
Elvanis by the numbers
Founded
Elvanis Consulting
Experience
18+ years in product leadership
Companies advised
27+
Countries
9+
Leaders trained
5K+
Industries
SaaS · Fintech · E-commerce · Enterprise
Region
MENA + Global
Languages
English, Arabic
“I’ve been in the room when the funding ran out, when the product didn’t ship, when the team fell apart. I’ve also been there when it all clicked. That experience — not a framework — is what I bring to every engagement.”
18+ years building, scaling, and turning around product organisations across SaaS, fintech, e-commerce, and enterprise transformation in 9 countries. No hand-offs. No juniors. Senior thinking from day one. This is the operating discipline behind Elvanis, a product strategy consulting firm built for founders and growth teams who need execution, not theory.
As a product strategy consulting firm, these are the four promises we make at the start of every engagement — not as marketing, but as accountability.
No decks and disappearing. We stay engaged until the path is clear, moving, and yours to run. The invoice closes when the outcome is real — not when the document is done.
Every Elvanis engagement is led by someone who has built products, managed teams, and made hard calls under real pressure — not someone who studied it. Our advice comes from scars, not slides.
9 countries, 6+ industries, 50+ companies. That pattern recognition is what separates a sharp diagnosis from a generic recommendation — and saves you months of trial and error.
Every engagement is designed to build your team's capability so they can run without us. That's how we measure whether we actually did our job. If you still need us after 6 months, we haven't done it right.
Real feedback from founders, executives, and product leaders.
Book a 45-minute strategy call. We’ll identify what’s blocking progress, define the highest-impact next step, and tell you exactly how we can help — no pitch, no pressure.
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